the apple
tree
by Steven moe
Picture book
This is a “children’s book for adults”, written by Steven Moe and illustrated by Cricket McCormick.
As the seasons pass, an apple tree
grows & wonders why it has been left alone with no purpose. The story is a reflection on the nature of things we can’t perceive, and the impact we can have on the world beyond our own imagination.
Web app
We also developed a web app to accompany the book. Visitors can visit the page to tell a short story about someone who was an “apple tree” in their life.
Edit, publish
Wordshop’s Jamie Small edited the text and project managed the book from Word document to printing press. We handled the typesetting and layout, resulting in an elegant and visually impactful book, befitting its impactful message.
Assets developed
Book
- Editing
- Layout
- Illustrations
- Publishing
Digital
- Shop
- Book landing page
- Web app
- Social media promotional content
Results
Feedback for the book has been positive and sometimes tearful. It is safe to say this book has touched many people’s hearts.
Some review excerpts:
- “Your book has given me more perspective and encouragement to keep going.” – Jenni Matheson
- “The message really made me sit back and think.” – Dave Letele
- “I just loved the thoughtfully added little touch in the back.” – Amy Stewart
- “You should have this on your coffee table.” – Cheryl Doig
- “I think Steven Moe’s book is a mini masterpiece.” – Carl Davidson
- “You should have this on your coffee table.” – Cheryl Doig