articles
Saying ‘no’ in emails: A professional guide
Sometimes you’ve got to say no, and that’s often a good thing. But when it comes to actually doing it, you might find yourself rewriting the first line of your email 20 times. Or you might leave a draft open and revisit it again and again, struggling to find the…
Where to find Kiwi stock photos that don’t look cheesy
You know what we mean. You see the same stock photos everywhere on the internet. They’re on home pages for small businesses (and big businesses that should know better), clickbaity ads, and blog posts all over the show. And they look cheeeesy. Not to mention they also usually look super…
Designing websites for UX, not SEO
Building websites for humans improves your search rankings Write web content for user experience (UX), not search engine optimisation (SEO). You’ll get better quality interactions and people will want to share your content and come back to your website. We often get job briefs like this from organisations looking for…
What is copywriting anyway?
It isn’t copying, and it’s not ©opyright Simply: copywriting is writing. We use the sometimes-confusing term “copywriter” because when you say “writer”, people tend to think we’re talking about a novelist. Our copywriters contribute to creative projects such as novels and screenplays, but our toast and jam is professional writing…