Holistic Medicine
Your lifestyle
Medics
Meet
Dr Marissa
Dr Marissa Kelaher is a medical doctor who practices Lifestyle Medicine. This is a branch of medicine that, as well as embracing the appropriate use of medication, goes beyond the usual “15-minutes and a prescription” to look at the whole health of the person, and consider the extremely important effects of lifestyle on health.
As well as running a clinic for in-person and online appointments, Dr Marissa and her team publish oodles of free Lifestyle Medicine resources, and run multiple online courses each year to help people learn more about holistic medicine and how to take control of their own health.
A new look
The original Your Lifestyle Medics branding had good recognition, but it heavily featured a peachy colour, which Marissa felt wasn’t sending quite the right message: “This place is about wellbeing, eating well, looking after yourself and connecting with the world.”
Additionally, the original website had been built in Squarespace, and as the team had added bits and pieces over the years, it had become convoluted and difficult for users to navigate. The website did not integrate particularly well with Your Lifestyle Medics’ course platform, Thinkific.
Goals & Needs
We wanted to create a brand that makes people feel instantly calm and empowered. And we wanted a simple, intuitive user experience.
People looking for research-backed health articles should be able to find them easily. People looking to sign up to a course should be able to do so in a couple of clicks. Returning patients should be able to book appointments with no stress.
Assets developed
We recreated the logo, modernising it without sacrificing brand recognition. We also designed a set of icons to represent the core areas of focus: nutrition, sleep, stress, healthy habits and physical activity. And we developed a palette of calming, natural greens highlighted with gold.
The new course icons are soft curves with hard points; a juxtaposition of humanity and science. Each course has its own colour scheme, to create consistency and signal to the user where they are and what kind of information they are dealing with.
We built the new website in WordPress, starting with a fundamental re-think of how the expansive YLM information would be presented in a new website architecture. It makes use of custom post types and dynamic data to distribute information throughout the website, aiming to make future updates such as publishing new articles and courses as simple as possible. And it integrates Thinkific course sales and login links to make for a seamless customer experience.
With our writing team’s input, we also edited and redesigned existing materials such as courses, ebooks, handouts, information materials and newsletter templates.
Brand refresh
- Logo simplification
- New brand colours
- New fonts
- Style Sheet
Website
- Website design
- Courses – Woocommerce
- Health Articles
- Newsletter
Course Content
- Course content
- Ebook design
- Health guide re-design
Course icons
- New course icons
New course colours
Results
Check it out at yourlifestylemedics.com.
We saw an increase in website traffic when the new brand was launched on social media, and this has remained consistent.
There has also been an increase in course sales referred from the website. We believe this is because of a significant reduction in clicks-to-conversion and better organisation of information and courses on the website.